The world of travel has changed dramatically in the past decade, and in 2025, travel influencers are more powerful than ever. From showcasing hidden beaches in Greece to guiding you through bustling Indian markets, these creators have become the go-to source for travel inspiration, planning tips, and cultural insights.

Instead of flipping through guidebooks, millions now turn to Instagram Reels, TikTok videos, and YouTube vlogs for authentic travel experiences. Whether you’re dreaming of a luxury escape or a budget backpacking adventure, the right influencers can transform the way you see the world.

In this guide, we’ll introduce you to the best travel influencers in 2025—both global icons and local Indian stars—so you can follow them for breathtaking visuals, insider tips, and genuine stories.

Why Travel Influencers Matter in 2025

The Changing Landscape of Travel Content

We no longer rely on glossy magazines for travel secrets. In 2025, short-form videos, immersive photo stories, and interactive travel guides dominate the scene. Platforms like Instagram and TikTok allow influencers to share their journeys in real time, making travel more accessible and engaging.

Role of Travel Influencers in Shaping Trends

From promoting offbeat destinations to highlighting sustainable tourism practices, travel influencers have the power to shape where and how people travel. Their recommendations often drive significant tourism to lesser-known spots, boosting local economies.

Why Following the Right Travel Influencers Can Improve Your Travel Plans

Travel influencers don’t just share pretty pictures—they offer practical insights like packing hacks, budget breakdowns, and honest reviews of hotels and attractions. Following the right ones can help you make smarter, safer, and more enjoyable travel decisions.

Criteria for Choosing the Top Travel Influencers

Engagement Over Follower Count

A massive follower count looks impressive, but genuine interaction—comments, shares, and authentic conversations—shows real influence.

Diverse Content Styles

The best influencers cater to a variety of audiences, whether it’s through stunning photography, thrilling adventure videos, or detailed travel itineraries.

Consistency and Credibility

Reliable posting schedules, transparency in partnerships, and a track record of delivering valuable content set top influencers apart from the rest.

Top Travel Influencers to Follow in 2025 — Global Picks

1. Jack Morris (@doyoutravel) — Specialist in Luxury Travel and Lifestyle

Jack’s stunning, high-end travel photography spans the globe, from overwater bungalows in the Maldives to luxury safaris in Africa. His content blends escapism with actionable travel tips.

2. Eva Zu Beck (@evazubeck) — Explorer and Extreme Adventure Traveler

Known for traveling to some of the most remote and challenging locations, Eva inspires followers to embrace adventure and step outside their comfort zones.

3. Lee Litumbe (@spiritedpursuit) — Sustainable Travel Advocate

Lee’s storytelling focuses on cultural connections, eco-friendly travel, and highlighting underrepresented destinations. Her work promotes meaningful and responsible tourism.

4. Jessica Nabongo (@thecatchmeifyoucan) — Solo Female Travel Pioneer

Jessica is the first Black woman on record to visit every country in the world. Her content is equal parts inspiration, empowerment, and cultural exploration.

5. Mark Wiens (@migrationology) — A Journey Through Food and Culture

Mark travels the world discovering unique dishes and culinary traditions, making him the perfect follow for food-loving travelers.

Top Indian Travel Influencers in 2025

1. Shivya Nath (@shivya) — Showcasing India’s Untold Travel Gems

Shivya’s passion for slow and sustainable travel has taken her from the Himalayas to remote Indian islands, sharing untold stories along the way.

2. Tanya Khanijow (@tanyakhanijow) — Mountain Trekking and Himalayan Adventures

Known for her breathtaking trekking videos, Tanya inspires adventure seekers to explore India’s highest peaks and scenic trails.

3. Varun Vagish (@trotworld) — Budget Backpacking Tips in India

Varun shares practical, money-saving tips for budget travelers while exploring India’s cities, villages, and offbeat destinations.

4. Aakash Malhotra (@wanderwithsky) — Luxury Resorts & Staycations Across India

Aakash’s visually striking content focuses on luxury properties, curated experiences, and aerial drone photography.

Emerging Travel Influencers to Watch

Rising Creators on Instagram & TikTok

Short-form platforms are giving rise to creators who specialize in bite-sized yet impactful travel content, from 15-second destination tours to quick travel hacks.

YouTube Vloggers Changing the Travel Game

Up-and-coming vloggers are combining cinematic video with personal storytelling, making viewers feel like they’re traveling alongside them.

Influencers Blending Travel with Digital Nomad Lifestyle

This new wave of influencers shares not just where to travel, but how to work remotely while doing it, covering coworking spaces, visa options, and lifestyle tips.

How to Engage with Travel Influencers

Using Their Tips for Your Trip

Save their guides, note their recommended stays, and bookmark their itineraries to plan your travels more efficiently.

Supporting Their Work Through Engagement

Likes, comments, shares, and saving posts help influencers grow, enabling them to continue producing high-quality content.

Collaborating with Travel Influencers (For Brands)

Travel brands can benefit immensely from influencer partnerships to showcase destinations, hotels, and experiences to a targeted audience. (Related reading: Influencer Marketing Solutions)

Conclusion

Travel influencers have redefined what it means to explore the world. In 2025, they’re not just photographers or vloggers—they’re cultural connectors, storytellers, and guides to experiences you might never have found on your own.

So, follow these creators, engage with their content, and let their journeys inspire your next adventure. And if you have a favorite travel influencer we missed, drop their name in the comments—we’d love to check them out!

FAQ — Travel Influencers 2025

Q: Who is the most popular travel influencer in 2025?
A: While popularity can vary by platform, creators like Jack Morris, Eva Zu Beck, and Jessica Nabongo consistently rank among the top.

Q: Which travel influencers focus on budget travel?
A: Varun Vagish and Eva Zu Beck are excellent follows for budget-conscious travelers.

Q: Do any Indian travel influencers post international content?
A: Yes, influencers like Tanya Khanijow and Aakash Malhotra often feature global destinations alongside their India travel content.

Q: What’s the best way to become a travel influencer in 2025?
A: Focus on creating authentic, high-quality content, engaging with your audience, and finding a niche that reflects your unique perspective on travel.